The Power of Cold Email
On May 1, 2017 (yes, I remember the date) I sent a cold email that I had no idea would change everything for me. It’s changed the way I think about what’s possible, the way I think about passion and “doing what you love” and given me something that absolutely makes me light up. More than almost anything else. In 2017 – during my freshman year - I was bored out of my mind which is why it’s convenient that right around that time 3 things happened: 1. Watched a car commercial, started thinking about the way brands were marketing to our generation and realized that they had – or have - no idea. 2. Realized that I’m not a millennial but instead part of this entirely different generation which no one was talking about. Until then, everyone under the age of about 40 was considered a “millennial.” 3. Read a Forbes article about this kid who was running a company that helped “brands better understand, connect, and engag...